Academic

Bachelor of Business Administration

Marketing Management

Summary

Course objectives

The mission of the Marketing programme is to educate students to function and grow in a dynamic business world. To accomplish this mission, the faculty combines effective teaching with scholarship and professional service. Faculty strives for quality in all course offerings and undertakings to help prepare students for leadership and service in private and public organizations. This programme is designed for those who seek to develop their marketing skills and knowledge. The programme is intended to provide students with a body of knowledge which will enable them to understand and identify consumer needs and trends, enable them to understand, define and segment markets, provide an understanding of the importance of pricing and pricing strategies, develop an understanding of channels of distribution and routes to market, enable them to develop and apply advertising and promotional strategies, and develop an understanding of the patterns of consumer behaviour. The concentration in marketing prepares students to understand the business activities employed in the anticipation, management and satisfaction of demand through the exchange process. Good marketing calls for performing many small tasks thoroughly and intelligently. It also requires a firm to provide good products/services, and to know and reach customers and prospects better than competitors.

Career Progression

This course will enable you to develop skills so that you can think and act strategically and exert influence in the workplace, enabling you to succeed in the business world. It will help you to gain a competitive edge and drive your career forward, and may also assist a career change, achieve a salary increase, improve promotion prospects or simply broaden horizons and increase marketability. This qualification will also enable students to progress to higher level marketing or communications studies at a later stage in their professional, academic or personal careers.

Employment opportunities

Graduates from the Marketing specialization programme are expected to take up middle as well as higher level management positions in the following areas: Marketing, Sales, International Marketing, Media Planning, Brands Management, Product Management, Distribution, Customer Service, Export Management, Press Officer, Promotion Management, General Business, Business Development, etc.

Structure

This is a 4-year [8-semester] Bachelor of Business Administration degree with specialization in Human Resource Management, Accounting & Finance, Marketing, and Management. Each year has two semesters. The BBA programme covers course work and a long essay/project work. Courses have three minimum credits. The long essay/project work has 6 credits. Each semester’s load will range between 15 and 21 credits. The total minimum number of credits for graduation is 120 and a maximum of 141.

Degree Requirements

The Bachelor of Business Administration prepares graduates for a wide range of managerial positions in business, government and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business including decision-making and problem-solving capabilities.
The BBA programme offers area of concentrations that enable students to tailor their degrees to their career and educational goals. Specializations are available in Accounting & Finance, Management, Human Resource Management and Marketing. All students seeking the BBA degree must complete all courses required for graduation including final project work.


Subjects

Semester 1

Code

Course Title

ENGL197

Reading Comprehension

ENGL193

Academic and Business Writing

ENGL186

Listening and Speaking Skills

ENGL181

Western Civilisation

FREN192

Techniques d Expression

MATH189

College Algebra


Semester 2

Code

Course Title

MGNT234

Principles of Management

ECON241

Microeconomics

MATH209

Quantitative Techniques

ACCT221

Financial Accounting I

COSC271

Information Technology

BSAD235

Business Communication

ENGL211

English for Business


Semester 3

Code

Course Title

MKTG211

Principles of Marketing

MGNT221

Organisational Behaviour

ECON242

Macroeconomics

ACCT222

Financial Accounting II

ACCT231

Cost Accounting I

COSC272

Spreadsheet and Dbase

ENGL212

English for Academic Purposes


Semester 4

Code

Course Title

BKFN360

Financial Management

MGNT351

The Business Environment

HRMN333

Human Resource Management

BSAD341

Business Law I

ENGL313

English for Critical Thinking

MKTG352

Consumer Behaviour


Semester 5

Code

Course Title

BSAD399

Project Management

BSAD352

Business Ethics

COSC374

Management Information System (MIS)

BKFN305

Principales of Banking

MKTG324

Customer Relationship Management

MKTG316

Marketing Policy Planning and Communication(MPPC)


Semester 6

Code

Course Title

BSAD465

Business Research Methods

BSAD425

Corporate Strategy and Policy

BSAD449

Total Quality Management

COSC422

Computer Application to Business and Finance

MKTG446

Strategic Marketing Management

MKTG420

Contemporary Issues in Marketing


Semester 7

Code

Course Title

BSAD415

The Business Case Study

BSAD477

International Trade and Payment

BSAD450

Entrepreneurship Development

MKTG476

International Marketing

MKTG472

Integrated Marketing Communication


Semester 8

Code

Course Title

BSAD 498

Thesis Writing

COSC486

Seminar 1 : (ERP)

BSAD489

Seminar 2 : (LEADERSHIP)

HRMN488

Seminar 3 : (HR)

BSAD 499

Thesis Defense



Grading & Class of degree

Grades shall be given as symbols with quality points per symbol as shown below

MARKS

GRADE

EXPLANATION

QUALITY POINT

91-100

A+

OUTSTANDING

4.00

86-90

A

EXCELLENT

3.60

81-85

A-

REMARKABLE

3.40

76-80

B+

VERY GOOD

3.20

71-75

B

RELATIVELY GOOD

3.00

65-70

B-

GOOD

2.80

56-64

C+

PASS

2.56

51-55

C

Marginal PASS

2.00

0-50

F

FAIL

0

Class of Degree

HONOURS

CGPA

First Class

3.50 - 4.00

Second Class (upper Div.)

3.00 - 3.49

Second Class (lower Div.)

2.50 -2.99

Third Class

2.00 -2.49

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