Academic

Master of Business Administration (MBA)

MBA Marketing & Sales

Summary

The MBA in Marketing & Distribution Management Program is comprised of an Orientation and twelve graduate-credit courses, each with its own clear, comprehensive learning guide. Each course features a series of "hands-on" activities and research projects that challenge the student to meld information gleaned from the texts, independent research and outside sources to explore realistic business and marketing problems.

Course objectives

Graduates from the Masters in Marketing & Distribution Management programme are expected to take up middle as well as senior level management positions in the following areas: Marketing, Sales, International Marketing, Media Planning, Brands Management, Product Management, Distribution, Customer Service, Export Management, Press Officer, Promotion Management, General Business, Business Development, etc


Subjects

Semester 1

Semester 2

Code

Course Title

Code

Course Title

MATH525

Quantitative Techniques for Managers

BSAD553

Corporate Governance and Ethics in the Global Envt.

ACCT536

Management Accounting

MGNT561

Contemporary Strategic Management & Planning

MKTG574

Global Marketing Strategy

ACCT567

Management of Financial Resources & Decision Making

BSAD522

Operations Management

ECON542

Managerial Economics

MGNT515

Leadership, Change Management and People Performance

BSAD590

Research Methods for Business & Management


Semester 3

Semester 4

Code

Course Title

Code

Course Title

MKTG628

Digital Marketing

BSAD694

Thesis Seminars

MKTG646

Integrated Marketing Communications

BSAD699

Thesis Defense

MKTG638

International Marketing

BSAD698

Final Manuscript

MKTG657

Sales and Sales Force Management

BSAD684

Leadership and Innovation Seminars

MKTG665

Relationship Marketing

-

-


Grading

Grades shall be given as symbols with quality points per symbol as shown below

MARKS

GRADE

EXPLANATION

QUALITY POINT

85-100

A

Excellent

 

65-84

B

Average

 

51-64

C

Pass

 

0-50

F

Fail

 

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